Use this checklist to review your website’s navigation, messaging, forms, and presentation. Choose fixes that support your business goals and make the site easier for visitors to use.
1. No Clear Call to Action Above the Fold
Your primary action should be visible within the first few seconds.
2. Slow Load Times
Long load times can frustrate visitors and cause them to leave before a page finishes loading.
3. Not Mobile-First
Make sure your pages work well on phones, where many customers browse and contact businesses.
4. Generic, Unclear Messaging
Use a clear headline that names the service or benefit. Avoid vague taglines.
5. Too Many Competing Actions
Give each page a clear primary action. Limit extra choices when they distract from that next step.
6. No Social Proof
Reviews and testimonials can help visitors learn about other customers’ experiences and build trust.
7. Forms That Ask for Too Much
Ask only for information you need to respond. A shorter form may be easier to complete.
A simple contact form can request a name, an email address, and a short description of the inquiry.
8. Poor Contrast and Readability
Light gray text on white can be difficult for some visitors to read.
9. No SEO Foundation
Descriptive page titles and headings help visitors and search engines understand a page. A concise meta description can also set expectations in search results.
10. Treating the Website as “One and Done”
Review and update your website as your services, information, and customer needs change.
If you want help improving your website, request a free quote and tell us what you want it to accomplish.